Data Solutions Group (DSG), a cloud-managed services provider, announced today a major rebranding to reflect the company’s evolution over the last decade in both services and culture. The company’s new name: Riley.
Tom Bernadou, managing director and founder at DSG, said, “The mid-market faces a high risk of disruption from new market entrants. These new competitors build on agile foundations, using innovative technologies, and a culture of discovery to challenge established firms.”
“After ten years as DSG, our services have changed to address these observable trends in the mid-market. We want to reflect that change in a new and exciting way,” adds Bernadou, “we wanted something more friendly, an identity that celebrates the spirit of innovation and entrepreneurship. One that doesn’t only reflect a part of our current services, but rather, can be an infinite scope for all of our services, both presently offered and in development.”
“Riley helps mid-market enterprises re-engineer their business with new and emerging technologies, helping them focus on using technology to create innovative core capabilities,” says Bernadou.
A little bit of insight into the new name: Riley’s origin is Irish, where it means valiant and courageous; two traits that are a necessity in all things innovative and entrepreneurial. Another strong association is ‘The Life of Riley’ – synonymous with luxury and comfort.
The rebranding includes a complete name change, redesign of the logo, graphics, colours, company website (in development), communications and correspondence. Riley’s new brand assets include: a beige backdrop with a bright and vibrant orange font displaying the name, along with an inverse of the same colour scheme.
You can anticipate the roll-out and complete conversion done within the next four weeks from the announcement date (Wednesday, 17 October 2018).
For more information, feel free to contact:
Name: Kevin Keelan, Marketing Co-Ordinator
Organsation: Riley. [Formerly Data Solutions Group (DSG)]
New Company Website: www.withriley.com
Former Company Website: www.data-solutions.com.au
Address: Level 4, 313 Flinders Lane, Melbourne VIC 3000
Phone: 1300 924 076